Alyssa LatellaSave this storySave this story
As a beauty director, my job is to test products. So. Many. Products. And while I very much enjoy (and do not take for granted) what a privilege it is to have this career, I just don’t have the time (or the face space) to try everything. (What a fun superpower that would be, though!) As we were selecting the contents for the April Allure Beauty Box, I was thrilled to discover these products—a glossy lip formula, a cooling facial tool, brow-thickening serum, and more—were also new to me. And that’s why this box feels so special. Don’t get me wrong, I’ve since swatched, slathered, and spritzed this assortment to oblivion, but our meet-cute was one for the books. I hope you enjoy exploring all the April box can bring to your spring routine as much as I did. Let’s start something new together!
Unbox It:
- Your first box is only $19.99 (with code BEAUTY), but it's worth over $330!
- Even better: if you sign up for an annual subscription, you get a bonus bundle with brands like L'Occitane, First Aid Beauty, Color Wow, and more ($278 Value!)
New Member Gift: Medik8 Exo-PDRN Prismatic + Serum
Why you’ll love it: As an Allure Beauty Box member, you get exclusive early access to a new serum before it launches. This formula is designed to boost skin health for a brighter, firmer look.
How you’ll use it: After cleansing in the morning and/or evening, apply evenly across the face, neck & decolletage using upward strokes.
New Member Gift: Nulastin LASH Follicle Fortifying Serum
Why you’ll love it: Patience is the name of the game when it comes to lash serums. And after using this conditioner—formulated with powerful peptides, hydrating glycerin, and strengthening keratin—twice a day for at least six weeks, you’ll notice longer, more lush-looking lashes, no mascara required.
How you’ll use it: With the brush applicator, draw a thin line from the inner corner to the outer edge on the upper lash line only. Repeat morning and night on clean, dry lids.
YSL Beauty Candy Glaze Lip Gloss Stick in Healthy Glow Plumper, Watermelon High, Flashing Rosé, or Nude Lavalliere
Why you’ll love it: It’s hard to say what’s more luxurious: how this glassy formula looks on lips or its incredibly chic silver tube. Good thing you don’t have to decide! (You did, however, have to choose one of the four gorgeous shades above to receive in your box.) It feels great, too, thanks to the glassy, jelly texture (infused with hydrating hyaluronic acid) and extra- smooth glide.
How you’ll use it: Pop off the cap and twist up the top to dispense the product. Then layer it over lip liner for added definition and a touch more pigment, or wear it solo for a shiny, sheer finish.
Retail price: $43
Nulastin Brow Shape Altering Serum
Why you’ll love it: Overplucked your brows as a teen? We’ve been there. Move on from that damage with this peptide-pumped treatment that helps boost elastin to strengthen hair at the root to prevent fallout. The clear formula doubles as a styler, so consider it the type of two-in-one we actually recommend.
How you’ll use it: After applying your skin care, comb the spoolie through your brow hair in short, upward strokes. Repeat morning and night for 12 weeks for fuller, thicker-looking eyebrows that even Lily Collins would respect.
Retail price: $84
Skin Inc Cryo-Ice Sake Roller
Why you’ll love it: Inspired by the Japanese drink, this pitcher-shaped cryo tool wakes up sleepy undereyes, and temporarily tightens puffiness with a cooling aluminum plate. And it changes color as it chills!
How you’ll use it: Pop this tool into your freezer until it turns pink (we recommend for at least 30 minutes). Let it sit for about five minutes before applying your favorite serum, then gently press the silver end onto skin, starting at the neck and moving upward. Continue massaging until the device is no longer cold, but no more than 30 minutes.
Retail price: $55
by/rosie jane Rosie Travel Spray
Why you’ll love it: You don’t have to be a fan of the woody, perennial flower to enjoy this fragrance, but it doesn’t hurt. With rose oil and its very name, you’d think this scent would veer floral. Instead, white musk and warm amber keep it grounded, so it smells more like you.
How you’ll use it: Spritz onto neck and wrists after moisturizing—it’ll cling to skin and last longer through the day.
Retail price: $29
Omic+ Skincare 10% Tranexamic Acid Face Serum
Why you’ll love it: Move over, vitamin C, there’s another dark spot-reducing ingredient in town—and this serum has 10% of it! It’s also made with moisture- boosting glycerin and hyaluronic acid to hydrate skin as it helps treat (and prevent) hyperpigmentation.
How you’ll use it: Add two or three drops to your moisturizer and apply in the a.m. and p.m. (When using in the morning, don’t forget to apply sunscreen.)
Retail price: $39.99
Belif Aqua Bomb Frozen Cream
Why you’ll love it: No matter when you use this gel-cream—first thing in the morning, before a hot-yoga session, or after a nighttime sweat—you’ll instantly feel refreshed, thanks to its teeny-tiny capsules (made of eucalyptus leaf extract) that cool on contact.
How you’ll use it: Slather a nickel-size dollop onto skin, working your way from the top of your forehead down to your neck. Then fan your face with your hands for an extra-energizing effect.
Retail price: $26